MUMBAI: Walt Disney’s creation Donald Duck celebrates his 73rd birthday on 9 June 2007.
The Walt Disney Internet Group, focused on digital media platforms, is ringing the special occasion through a ‘Birthday Special’ designed to engage and provide an entertaining experience for all the Donald Duck fans across the country on their mobile phones. A unique ‘Donald Zone’ has been created on Reliance mobile world, Planethutch and Airtellive for mobile users across India.
Consumers can get access to interesting downloads of wallpapers, animations, ringtones, games and trivia on the http:// wap.disney.in on their GPRS enabled phones. Says Walt Disney Internet Group director T N Prabhu, “Through our focus on emerging platforms, we seek to showcase our creative properties to provide an engaging consumer experience to further strengthen our brands and franchises. Today, we are giving consumers what they want – great entertainment at a fair price, when and where they want in ways that are convenient and easy to access.”
Donald Duck will continue to delight consumers with his amusing dialogues which can be set as ringtones and SMS tones. Walt Disney Internet Group also presents a visual treat to the mobile users with a 13 episodic Donald Duck series titled ‘Donald Duck – Lost in time’ specially designed for mobile viewing. The birthday bash will continue for a week starting 9 June, where consumers can win a chance to get their hands on exciting “Back to School” hampers by participating in the ‘Duck Quiz’ on their mobile phones.