MUMBAI: Disney Junior, a new multi-language and multiplatform entertainment destination for kids aged 2-7, reflecting the emotional connection generations of consumers have with Disney storytelling and characters, will debut on 4 July, 2011 on Disney Channel. The new programming band will be telecast in English, Hindi, Tamil and Telugu.
"We are very excited to launch Disney Junior following the overwhelming response from kids and families to Disney Channel. Disney Junior differentiates itself by placing a focus on the story and character, the hallmarks of Disney since its inception, and offering age appropriate programs that kids love and parents trust and enjoy,” said Walt Disney Television International India vice president and general manager Natasha Malhotra.
“As we continue to build a family entertainment brand in the country, Disney Junior will be a noteworthy introduction for many Indian kids and families, to the unique, unmatched and magical brand that is Disney,” she added.
Among the new series being launched on Disney Junior is Jake and the Never Land Pirates, an animated adventure combining new and classic Disney characters Captain Hook and Smee. Well known impressionist, comic and host Cyrus Broacha will play the voice of Sharky along with musician Sid Coutto as the voice of Bones. The duo will also be seen on the show with an entertaining live–action routine, which has been locally produced in India.
Disney Junior will also feature a short form series, Mickey Mousekersize to encourage healthy lifestyles for preschoolers and families; new show Cat in the Hat knows a Lot About That; and the TV show for preschoolers Mickey Mouse Clubhouse, along with Handy Manny, Special Agent Oso and Little Einsteins.
In addition, the block will also showcase innovative short-form content featuring characters from Disney movies like Cars and Toy story.
In addition to the shows on TV, Disney Junior will soon be available “on-the-go” as a special magazine. This is in addition to a series of DVD content featuring select Disney Junior shows already available at retail.