Mumbai: At the audio launch of Roadside Romeo, which is a co- production between Yash Raj Films and Walt Disney, Disney showcased its range of merchandise and publishing products for India. The goodies reached the stores on 1 October..
The product range encompasses apparels, accessories, footwear, jewellery, school products, stationery, personal utility, linen, toys story books and activity books in the price range of Rs 49 – Rs 39,000.
Popley will launch Roadside Romeo jewellery range which comprises of diamond studded Romeo and Laila pendants which are priced between Rs 26000 to Rs 39000.
Apart from this, Disney has tied up with Catmoss for apparel such as t-shirts, skirts and jeans, with Bodycare for innerwear and with Lakhani for footwear. HM International will retail the line-up of Roadside Romeo stationary products such as note books, lunch boxes, water bottles, coin banks, pencil boxes, CD cases etc which will be retailed out of Big Bazar and Lifestyle.
Portico – Creative Mobus will launch the Roadside Romeo bed sheet collection and Hot Mugs will launch the mugs capturing the themes, motifs and characters of the movie. Disney has also launched an interactive range of Roadside Romeo toys including puzzles, maze, etc with Cyber shop. DCP has partnered with Excel to launch a host of books such as coloring, copy, activity, sticker etc in the market.
