MUMBAI: Disney-ABC International Television (DAIT) Asia Pacific, has signed a multi-year deal with Zee Entertainment Enterprises Ltd for a selection of top-rating live action series.
This multi-year volume deal for live action series widens the platform for showcasing titles from ABC Studios portfolio which delivers some of the series on TV including Private Practice, Grey’s Anatomy, Gary Unmarried, Brothers and Sisters and the long-running America’s Funniest Home Videos.
"We are committed to working deeper and closer with the right local partners to grow the industry in India and provide consumers with the best entertainment experience. This is why we’re pleased to build on our existing relationship with cable industry pioneer, Zee TV, to bring the best in U.S. content and Disney storytelling to India," said DAIT APAC senior vice president and managing director Rob Gilby.
"Over the past few years, we have shared an excellent partnership with Disney for some of the best content we’ve aired on both – Zee Studio, our English movie channel and Zee Café, the English GEC. With the current multi-year deal, for the first time Zee Café will acquire first-run content from Disney including signature primetime properties such as the latest seasons of Grey’s Anatomy, Private Practice and Brothers and Sisters amongst others. Given that the content will premiere on our channel in India, we are confident that it will be received with a lot of excitement," said Zee Entertainment Enterprises business head & senior vice president Sujay Kutty.