DQE signs deal with SMC Entertainment

MUMBAI: DQ Entertainment has signed a licensing and distribution deal with SMC Entertainment Inc, a division of Sun-Mate Corporation Inc., USA for The Jungle Book Season One.
 
Under the agreement SMC has the television, home video and licensing and merchandising rights for the 52 x 11′ 3D animated TV series The Jungle Book for an initial 5 year term in North America.
 
SMC has projected that it will earn approximately $50M from licensing, merchandising, TV and home-video sales during this term, out of which DQE will be eligible to receive the agreed royalty income as well as a multi-million dollar minimum guarantee and licensing fee. SMC intends to maximise the sales of Jungle Book through different verticals complementing its strong manufacturing and retail reach. The group believes the property has tremendous merchandising potential in the US and Canadaand characters like Mowgli, Shere khan and Baloo will be a success with the kids in North America.
 
DQE Group chairman & CEO Tapaas Chakravarti said, "Since USA is the largest consumer of animation content and merchandising in the world, this deal with SMC Entertainment, a division of Sun-Mate Corporation, for the American and Canadian markets is a real game changer for our coveted and flagship brand The Jungle Book. We are very hopeful that our agreement with SMC will exploit the full potential of the Jungle Book for licensing and merchandising in North America with meticulous brand building resulting in projected financial results for such an iconic brand."
 
Sun-Mate Corp president Rami Ben-Moshe added, "The quality and execution of DQE’s The Jungle Book is brilliant.  We are grateful to have the opportunity to partner with a company that has such vision and talent.  We believe that The Jungle Book will far exceed all our expectations."

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