MUMBAI: DQE has entered into a merchandising agreement with Off Road Ltd, a footwear manufacturer, to produce a collection based on the animation from DQE’s series, The Jungle Book.
Under the terms of the agreement, Off Road has acquired the rights to manufacture Jungle Book Footwear including: indoor slippers, beach slippers, trainers, children shoes, rain boots and snow boots. Off Road specialises in designing, manufacturing and selling shoes for European brands and markets.
The collection will be designed and manufactured in China, Vietnam and India and marketed by major French shoe retailers with more than 200 retail outlets across France and the Benelux region. In addition to traditional retail outlets, Off Road will also distribute the products by mail order, the internet, as well as through hypermarket and supermarket chains.
The agreement was signed through TF1 Enterprise France, DQE’s co-production partner and licensing and merchandising agent for the Jungle Book in these regions.
As a brand, the Jungle Book has already generated recognition worldwide and a number of similar agreements are currently under negotiation. The present deal will provide further impetus to the licensing efforts by DQE and the Group anticipates strong revenue growth via such strategic partnerships going forwards.
DQE Group chairman and CEO Tapaas Chakravarti said, "We aredelighted to collaborate with Off Road Ltd for the licensing and merchandising of Jungle Book footwear products for France and Benelux.The Jungle Book with its modern 3D adaptation will work perfectly for the licensing and merchandising markets and will be loved by children and adults alike. DQE plans to continue to drive value from our core brands whilst selectively aligning ourselves with the best possible global partners."