MUMBAI: Ekta Kapoor is planning to have a midnight premier for her next Ragini MMS, which is based on a couple going out for a holiday and how they get sucked into a paranormal world in the bungalow where they’re living.
The film is based on a real life incident. Kapoor admits that the film is 30 per cent fact and 70 per cent fiction.
The said premiere will happen at dot midnight. “Friday the 13th is the day astrologers’ research past life and Tarot experts like Sunita Menon do paranormal stories related readings. It was too good an opportunity to pass over,” says Kapoor. “Since I don’t have big names to draw in the crowds, I have to build on the hype.”
Kapoor says, “I’ve purchased the rights from the lady it happened to. She will see the film this week, and depending on her reaction and ability to handle media attention, we will decide whether to reveal her identity or not.”
Ragini MMS,that was wrapped up in just 17 days, is readying for a May release. Both the Hindi and Telugu versions will open on 13 May.