Eros acquires distribution rights for Aishwarya Rai’s Provoked

Mumbai:Eros International today announces that it has acquired the rights to distribute Aishwarya Rai’s latest release, Provoked, in the UK, the US and India.

Provoked is based on the true story of a Punjabi woman named Kiranjit Ahluwalia who moves to England and marries a man who subjects her to violent physical abuse. In a fit of desperation, she resorts to killing him and is subsequently charged with first-degree murder and sentenced to life imprisonment. The movie follows her pursuit for justice.

Kiranjit Ahluwalia’s story has succeeded in transforming the British judicial system
and the meaning of “provocation” has since been redefined in the case of physically abused women. The story
has been so influential that a book was published on her life called “Circle of Light”, by Rahila Gupta.

Provoked is directed by Jag Mundhra and casts Aishwarya Rai ( Bride and Prejudice, Devdas, Hum Dil De Chuke Sanam) in the lead role. The film has a star studded line up of famous actors like Miranda Richardson ( The Hours, Phantom of the Opera, Get Carter), Robbie Coltrane (Harry
Potter, Ocean’s 12, Golden Eye, The World is Not Enough
), Nandita Das
(Sandstorm, Fire, Earth), Rebecca Pidgeon (Heist),
Deborah Moore (Die Another Day ) and Naveen Andrews (Lost, The English Patient, Bride & Prejudice)

Provoked received an excellent response when it was screened at this year’s Cannes Film Festival and more recently to Patricia Hewitt, British Culture Minister.

Eros will be announcing the release date of the film shortly.

Provoked – Locked up by fear, Freed by Imprisonment
Film’s official website – www.provoked.themovie.comwww.erosentertainment.com

About Eros International plc

Eros International plc, an international media and entertainment Company, is the world’s leading distributor of Bollywood films. It is a diversified and integrated global entertainment company that creates,
produces and distributes filmed entertainment through its core businesses – theatrical distribution, film production, home video, new media, television and digital theatre exhibition.

Established in 1977, Eros has three decades of market leadership in international distribution of Indian films. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a business model around the release of new films, exploitation of a film library containing
more than 1,300 titles making it one of the largest content owners in the business.

Other business streams include high-definition DVDs, digital broadcasting, e-commerce models, mobile downloads, on-demand TV channels and Video On Demand through Eros’ bespoke website www.bondemand.tv.

For Enquiries please contact: USA : Reshma Gala at reshma@erosentertainment.com

UK : Vaishali Malhotra at vaishali@erosintl.co.uk

India: Viki Rajani at viki.rajani@erosmultimedia.net

Adfactors PR Rakesh Sharma / Mili Lalwani Tel :22813565

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