MUMBAI: Eros International has signed a multi-film content licensing deal with Rupert Murdoch owned Star TV India.
The deal encompasses a selection of catalogue films from Eros’ content library of over 1900 titles, including Salman Khan’s Tere Naam and Hrithik Roshan’s Naa Tum Jaano Naa Hum.
Star India senior vice president, strategic planning and commercial Sameer Rao said, "It gives us immense pleasure to associate ourselves with a globally acclaimed studio of Hindi Cinema, Eros International. For us it’s a commencement of a long lasting relationship which we would like to extend with the licensing of many more blockbusters going forward."
Eros International president – distribution Pranab Kapadia added, "This is just the beginning of a great relationship between Eros and Star, which are both leading players in the Indian entertainment domain. We look forward to working together more closely. According to PWC, the television sector in India is growing at over 22% CAGR and is slated to be worth over US$15 billion by 2012. With over 50% of programming content of Indian television networks being film based, Eros expects to see significant growth in TV syndication."
Eros International recently also announced a series of television syndication deals with Sony Entertainment Television and Sahara Television.