MUMBAI: Eros International has inked an exclusive deal for a package of its films to be broadcast on Sony Entertainment Television. According to sources in the industry, Sony has acquired the rights of 16 films for Rs 850 million (Rs 85 crores).
The deal comprises Salaam-E-Ishq and Lage Raho Munnabhai as well as some upcoming releases like Namastey London. Sony will have the exclusive global satellite broadcasting rights to the original version of these titles for a period of five years.
The other films are as follows: Eklavya – The Royal Guard, Partner, No Smoking, Cheeni Cum, Mahatma Versus Gandhi, Provoked (Hindi), Nanhe Jaisalmer, Buddha Mar Gaya, Chess – A Game Plan, Friends For Ever, Mr Black Mr White, Mr Hot Mr Kool and Aur Pappu Paas Ho Gaya.
The deal is in line with Eros’ expectations and forms an integral part of Eros’s content syndication strategy. Eros has a library of over 1300 titles.
The $4.5 billion Indian media and entertainment industry in India is growing at 18 per cent CAGR and almost 60 per cent of this industry is driven by the television sector led by Star, Sony and Zee networks.
Eros International Plc director and president India Sunil Lulla said, “We have a strong relationship with all the leading Indian television networks and are delighted that Eros’ content will now be showcased on Sony Entertainment Television. It is one of the leading channels in India with a global footprint. We also regularly partner with Sony to market and promote our films through its extensive television network.”
Sony Entertainment Television CEO Kunal Das Gupta added, “Eros is a major player within the Indian film sector and Bollywood films are a critical part of our programming mix. We are delighted to have secured this deal with Eros with whom we have enjoyed a great working relationship for several years.”