Eros inks mobile content deal with Mauj

MUMBAI: Eros International has inked a mobile license deal involving minimum guarantee revenues with Mauj Telecom, for distribution of Eros’ mobile content through Mauj’s network.

The deal includes films such as Namaste London, Eklavya – The Royal Guard, No Smoking and Friends Forever. In the past, the two companies have collaborated on films including Omkara and I See You.

With mobile and wireless connectivity in India growing at 80 per cent CAGR1, the opportunity to monetise Bollywood content through mobile properties such as ringtones, wallpapers, songs and video clips is becoming increasingly lucrative.

Eros International chairman and CEO Kishore Lulla said, “The Mauj deal is a significant landmark in Eros’ commitment to tap into the new media opportunities presented by digital convergence. The deal enhances Eros’s recent expansion into music publishing as most mobile content is derived from Bollywood musicals. Mauj has created a niche in the mobile space within a short span of time and we are pleased to be working with them to unlock further value in our mobile content.”

Mauj chairman and managing director Anupam Mittal added, “Eros International is one of the largest content owners in the Bollywood business and has a very strong pipeline of forthcoming films. We were keen to secure the deal to distribute that premium content on mobile platforms in an increasingly competitive environment. Eros’ content combined with Mauj’s technical infrastructure and relationships with mobile networks operators make this an attractive deal for both companies.”

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