MUMBAI: In a major mainstream DVD distribution breakthrough, Eros International has tied up with global retail giant Wal-Mart to sell Bollywood content through the latter’s distribution network in Canada.
To being with, Eros DVDs will be available in 27 Wal-Mart stores in Canada. The distribution will subsequently be extended to the entire Canadian Wal-Mart network.
Over time Eros will make available, through Wal-Mart, a large number of titles from its catalogue of over 1300 titles as well as its 30-40 new releases every year. The Eros-Wal-Mart tie-up will give Bollywood an extensive reach to both Asian and Non-Asian market sectors in Canada.
Eros International president-USA Ken Naz said, "Bollywood as an entertainment category is growing rapidly internationally. Canada is a very important market for us, for cinema, as well as for DVD distribution. We are very excited to be working with Wal-Mart in Canada as it will enable widespread availability of quality DVDs at affordable prices to consumers."