Mumbai: Eros International has launched Eros branded community sites for the upcoming release of Bhoothnath. Eros has lined up an array of contests for autographed CDs and posters as well as interactive activities such as polls, discussions and exclusive images and videos for the Bhoothnath community sites on Orkut, Facebook and MySpace.
Eros’ development of film-specific communities on social networking sites supports the company’s ongoing strategy to connect online with Bollywood fans around the world.
"Eros was the first Indian media and entertainment company to partner directly with YouTube as we recognized early the rapid growth in popularity of social networking platforms. Bhootnath is the perfect film for us to expand our social marketing reach and support as it has such great appeal across all segments of the market with the presence of a leading icon like Amitabh Bachchan as well as being a children’s film," said Eros International vice president international sales and new media Kumar Ahuja.