Eros & Sajid Nadiadwala adopt innovative marketing strategy for Housefull

MUMBAI: The team of Housefull has come up with a novel strategy to promote their film that makes not just one but six of its stars accessible to the public. The cast of Eros International and Sajid Nadiadwal’s romantic comedy Housefull will be visiting the homes of four lucky winners.

In collaboration with NDTV, the cast of Housefull–Akshay Kumar, Deepika Padukone, Lara Dutta, Arjun Rampal, Ritiesh Deshmukh and Jiah Khan will travel across four cities namely: Kolkata, Ahmedabad and Mumbai and spend a day with the lucky contest winner’s family.

Nadiadwala “The cast will be on an adventurous journey across these 4 cities and this will give audiences the chance to interact with them on a personal level. The Housefull team will be visiting 4 lucky households and spend an entire day with them. What more can one ask for?”

A spokesperson from NDTV says, "NDTV has always welcomed the opportunity to encourage interactivity with viewers in its programming, and this seemed like a great fit. The response to the Housefull contest has been great, and we’re getting lots of happy mails from fans who look forward to meeting these stars"

Housefull is a story of normal people caught in abnormal situations sparked off by a white lie. The film is slated to release on 30 April, 2010.