MUMBAI:Eros InternationalÃ¢â‚¬â„¢s official Bollywood channel, which was recently launched on YouTube, has received over one million views.
The channel has also been ranked consistently in the Top 20 “Partner Channels” of YouTube that include mainstream channels such as the NBA, CBS, NBC and more.
The channel offers customers content such as a ‘first-look’ at films, events and happenings from Bollywood such as the latest IIFA Awards, music videos, interviews, exclusive upcoming film trailers and much more.
This content is only available on Eros’ YouTube channel and Eros own portal at www.erosentertainment.com prior to availability on any other online medium.
This is the first partnership between YouTube and an Indian film industry content owner. The channel can be accessed at www.youtube.com/erosentertainment.
Eros International vice president new media Manu Kaushish said, Ã¢â‚¬Å“We are extremely pleased with the initial success of the channel; this has helped us validate the demand for our exclusive content library. Over the next few months, we will be launching our own ad supported platform www.erosentertainment.com and will be pioneering this model for the Indian movie industry.”