MUMBAI: The home video of Aamir Khan Productions’ Peepli [Live] was launched by Excel Home Entertainment. This will be India’s first DVD with option for the ‘Visually and Hearing Impaired’ audiences.
The DVD will carry an inbuilt option that narrates scenes with details about actions, colour, expressions, etc. interspersed with actual dialogues for the benefit of visually impaired audiences.
Peepli [Live] will be released on DVD and Blu Ray formats and will have bonus features like a one hour documentary ‘Live from Peepli’, deleted scenes, theatrical trailers, the music launch, interviews and production stills.
While the Blu-Ray disc is priced at Rs 799, the DVDs will cost Rs 299.
Excel Home Entertainment managing director M N Kapasi said, "We are honoured with continuing our association with Aamir Khan Productions, after the stupendous success of Lagaan on our home videos. We are proud to be part of this path-breaking DVD that will broaden and deepen the association of Indian cinema with visually and hearing impaired audiences."
Aamir Khan added, "In my interactions in the past with institutions catering to visually and hearing impaired people, we realised a dearth of serious entertainment modes available to them. The ironic situation was that Indian cinema was still a major source of entertainment, even in its unfriendly format for the visually and hearing impaired. We hope to reach out and bridge the gap and are hopeful that this will soon be a norm in all Home Entertainment formats in the coming months."