MUMBAI: Fashion photographer Atul Kasbekar, has been roped in as the face of Mahindra & Mahindra Ltd.’s (M&M) new TVC for Xylo.
The 40 second TVC which is shot in Goa, showcases the luxurious space and comfort of the Xylo. The film highlights the Xylo’s proposition of space, ride comfort and its innovative features such as flab bed seats, drop down snack trays, the individual air conditioning vents, and many more. The commercial amplifies the term Happy Legs by bringing together two things people feel quite passionate about – auto and fashion.
Mahindra and Mahindra sr. vice president – Marketing, Automotive Division Vivek Nayer said, “Xylo has set new benchmarks in luxurious space & comfort during road travel. This campaign is a refreshingly new interpretation of these key benefits through coining of the term Happy Legs. The campaign captures the brand proposition of Time of your Life very well and who better than ace fashion photographer, Atul Kasbekar, along with some models to portray this so credibly on screen ! ”
The film has been made by Mahindra’s creative agency Interface Communications and directed by Paris based International director Jonathan Lennard, who himself was a fashion and celebrity photographer earlier. Jonathan who other than having been associated with international brands such as L’Oreal and Sony Cybershot has shot Bollywood stars too.
The campaign will also run on print and digital media platforms.