MUMBAI: Ford India has signed actor Suniel Shetty as the brand ambassador for its SUV – the Endeavour.
Ford India will be rolling out a new Endeavour leadership campaign, in print starting 23 January, 2009 in newspapers across India, featuring Suniel Shetty. The ad-campaign will reinforce the brand positioning for the Endeavour, reflected in its new tagline.
"Cars have always ranked high on my priority list and the Ford Endeavor is a dream come true for any car buff looking for a true blue SUV," said Shetty.
Ford executive director marketing sales and service Nigel Wark added, "The Endeavour has been the highest selling SUV in 2008. This premium SUV is synonymous with style, power success, performance and adventure, qualities that formed basis for a suitable brand association. Suniel Shetty is not only a proud Ford customer but embodies these key attributes of the Endeavour perfectly."