MUMBAI: Kingston Digital – the Flash memory affiliate of Kingston Technology Company, Inc – has partnered with Fox Star Studio to launch a special-edition DataTraveler Mini Fun 4GB in India.
This USB drive will hit the shelves with Dum Maaro Dum themed packaging and will come preloaded with exclusive content from the movie.
Dum Maaro Dum has been released by Fox Star Studios India and stars Abhisek Bachchan, Bipasha Basu, Prateik Babbar and Rana Daggubati.
Acquiring the latest trailers and contents, Kingston’s Special-Edition DataTraveler Mini Fun 4GB will give consumers content like plot summary, trailers, character sketch, wallpapers and ringtones.
Kingston Digital will also be rolling out a full contact Dum Maaro Dum themed marketing campaign in support of the limited edition products. The marketing campaign includes co-branded outdoor campaigns, contests and advertisements. The movie also features a Kingston USB drive in the climax of the story.
Kingston India – Flash Memory – sales director Nidhi Sethi said, "We have been an ongoing partner with Fox Star Studios on their various projects, our strategic association with Dum Maaro Dum has been a mutually beneficial one. The digital media collaboration between Kingston who is the leading USB drive brand in the world. and Fox Star Studios, who are leaders in providing quality entertainment content, adds unique value to our memory offerings. This is a unique alliance, and we’re proud to be associated with this project."
Fox Star Studios head – distribution, marketing and syndication Vivek Krishnani said, "We are happy to associate with like minded partners like Kingston, as our objectives of providing quality content is aligned with their objective of going that extra mile in providing value to their customers. The film has opened very well and is garnering tremendous word of mouth and we hope that the buzz around the film will help in making these USB drives with the Dum Maaro Dum embedded content – a collectible item."