MUMBAI: UTV Broadcasting, which is a 100 per cent subsidiary of UTV Software Communications, has appointed Sameer Ganapathy as head of distribution.
Ganapathy will report to UTV Broadcasting Ltd executive director Shantonu Aditya.
Says Aditya, “We are delighted to have Sameer join UTV. He brings with him almost a decade of rounded experience in distribution of a broadcasting bouquet. He has seen the distribution space evolve, thus a perfect fit for our forthcoming broadcast venture.â€Â
Ganapathy started his distribution career as regional manager, distribution at Discovery Communications India, where he launched the western distribution operations for Discovery, a pay service. He then moved to SET Discovery Pvt. Ltd as assistant vice president, distribution where he was responsible for the western region. His last assignment, which was with Sahara One Media & Entertainment Limited as head – distribution, Ganapathy spearheaded the company’s distribution interests in Domestic & International markets revenues for the network.
UTV Broadcasting Ltd, has already announced the launch of two TV channels in it’s bouquet- youth channel Bindass & World Cinema channel Olive TV. Also in the offering are channels in variety, entertainment and specialty genre, which will be announced shortly.
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