MUMBAI: TV18 group company Global Broadcast News (GBN) Ltd is entering the regional news space by launching a 24 hour Marathi language news and current affairs channel.
The channel is being launched through a 50:50 joint-venture with the Lokmat Group, which owns newspapers like Lokmat, Lokmat Times and Lokmat Samachar.
“The launch of the Marathi channel is a continuation of the growth momentum gained by GBN since its launch and is in line with the company’s strategy of becoming an integrated media platform both nationally and regionally,” says TV18 Group managing director Raghav Bahl.
GBN joint managing director Sameer Manchanda adds, “We see the regional language space powering the next phase of growth in the Indian television industry. Our partnership with Lokmat will be driven by these opportunities and also be in line with our quest to transform into a full play media house.”
“Our new channel will target the highly aware and conscious Marathi speaking audience in Western India with a delivery style to suit their pace of lives. The spotlight will always be on the spirit of ‘whatever it takes.’ We are proud to be associated with a partner like Lokmat, who stand out by not only capturing the people’s mood but also being at the forefront of shaping their opinion,” he says.