MUMBAI: Spinz Deodorant and Talc from FMCG major CavinKare has appointed actress Genelia D’Souza as its new brand ambassador. D’Souza replaces actress Asin (Ghajini) who endorsed the brand for the last two years.
CavinKare vice president marketing Vineet Trakroo said, "Spinz is the fastest growing brand, which has been making a 45 per cent growth year on year. To grow faster, we felt that there is need for a youth icon who could connect with the youth. We expect our market share to double in the next two years."
"Spinz is a youth brand that caters to the young consumers between 15 to 26 years old who is always bustling with energy, easy-going and high-spirited. We feel Genelia represents a bubbly, young, energetic youth image. She is a good brand fit as has been researched and matches the image of the brand," he added.
CavinKare have also repackaged the Spinz talc with a contemporary design and a pack with a unique and stylish dispensing mechanism. As the brand ambassador, D’Souza will be involved in communicating the brand values of the company through multi-media campaigns and new pack creatives.
D’Souza said, "It is a fantastic feeling endorsing Spinz, a youth fragrance brand. The brand values synergise well with my personality in terms of style, effervescence and hedonism."