MUMBAI: eBay India in association with actress Genelia D’souza, unveiled the eBay DreamHouse.
The eBay DreamHouse, a three room apartment, located in the heart of Bandra has been recreated by Genelia in different colorful themes of her choice, from items bought only on eBay India and within a given budget.
The challenge posed to Genelia by eBay India was to transform her new empty apartment into an attractive home with all the furniture, gadgets, décor etc only bought on eBay India. The Dreamhouse Challenge provided her with a budget of Rs 4,50,000 and two weeks to browse eBay, identify items for the unique look she wanted to create, place orders with the sellers & set up the Dreamhouse.
The house created by Genelia, exhibits her various personas and vary from contemporary chic in the living room to the glam look in the bedroom to a sporty study. A total of 103 products were bought on eBay India and eBay Global EasyBuy from 62 sellers in India and the US.
Genelia said, "Your home is an extension of your personality, built on memories and the objects that you love and desire. Shopping to do up an entire house on a budget was an exciting challenge as the online experience was positively different from a physical shopping spree. My schedule leaves me with little time to shop around in a store to pick out items I would ideally like for my house. eBay reduced the effort, as the one-stop-shop with a wide variety of products across categories that caters to my taste. Once I discovered the excellent deals and great bargains on offer, I just couldn’t stop shopping."
eBay India director – marketing Muralikrishnan B said, "eBay Dream House is a concept to showcase the wide range of products across lifestyle & gadget categories available to suit all price points to do up a house of your choice. Genelia is vivacious, witty and a popular personality. Just like eBay India has a world full of exciting, interesting discoveries; Genelia’s multi-faceted personality made her the natural choice to demonstrate this concept. Genelia has delighted us with her enthusiasm and time invested on searching and shopping for the perfect items for her new home."
eBay India also launched ‘eDen’, a Facebook application that consumers can use to create their very own virtual DreamHouse.