This is the first time that the Group has a brand ambassador as its public face.
Gitanjali Group CMD Mehul Choksi says, "Trust is one thing that cannot be bought; it has to be built and established through years of performance. We understand what it takes to win people’s trust – a continuous quest for perfection, a commitment to quality and a never ending passion to stay at the top. These are values that Shahrukh embodies perfectly, besides also being a symbol of loyalty and romance and so when it came to selecting a celeb to represent our group, the choice was obviously him."
Khan adds, "Winning people’s hearts is never easy, and the Gitanjali group has done it very successfully. I am very happy to be associated with the Group, which has created so many of the leading jewellery brands in India and carved for itself a niche in the hearts of people."
Gitanjali also unveiled its new corporate campaign featuring Khan, which has been created by JWT.
Khan, along with Anushka Sharma, also be endorsing Gitanjali Jewels, the flagship retail chain from the Gitanjali Group. The new campaign featuring the two stars, positions the outlets as a chain that offers the world’s most beautiful jewellery under one roof.