MUMBAI: Maya by Gitanjali Lifestyle has appointed the mother daughter trio of Riya, Raima and Moonmoon Sen as its brand ambassadors.
The three women embody a unique persona and they represent Maya store’s positioning as a store that caters to women with different style quotients and across age groups.
This is the first time ever that the mother-daughter trio will be appearing together in a campaign.
As part of the new campaign, Riya-Raima and Moonmoon represent the various hues and personalities that are unique to every woman at different stages of her life – be it a bubbly teenager or a youthful adult; the sassy personality of an urban working professional or the more refined and savvy persona of an experienced older homemaker or mother.
Maya by Gitanjali Lifestyle COO Vinay Sharma said, "Riya, Raima and Moonmoon Sen are seen together for the very first time as part of a brand campaign and each aptly reflect the myriad hues that define the modern woman. Each represents a unique personality with a distinctive style. This imagery fits in with the brand philosophy as Maya offers its patrons an array of domestic and international brands to choose from, thus something for each one to celebrate and cherish."
The Sen trio jointly said, “We are very excited about joining hands with Maya by Gitanjali Lifestyle to celebrate womanhood and every little aspect associated with it. It’s a pleasure to be a part of this multi faceted lifestyle brand, which caters to women across age groups and addresses their lifestyle needs all under one roof!! Maya offers women a unique and memorable shopping experience, of a kind they have rarely seen before."