New Delhi July 26, 2007 – Zonemedia has awarded its Public Relations mandate in India for its channel Zone Reality to Good Relations (India) Pvt. Ltd., (GRI).
Commenting on the new appointment, ZonemediaÃ¢â‚¬â„¢s Director of Marketing and Communications,Gabrielle Grubanovich, said, Ã¢â‚¬Å“The appointment of Good Relations India comes at an appropriate time for Zone Reality in the Indian market place. Two brand new locally produced shows, A Life Extraordinary and Fool Proof, will air in coming months. These, along with on-screen channel idents and filler programming filmed in the region, reflect the mood and voice of our viewers and make the channel even more relevant to our audiences.Ã¢â‚¬Â
Meenakshi Sachdev Varma, CEO & MD, Good Relations India said, Ã¢â‚¬Å“Our appointment to manage the communicationsÃ¢â‚¬â„¢ mandate for Zone Reality is a reflection of the teamsÃ¢â‚¬â„¢ knowledge and understanding of client requirements, coupled with the structured and analytical approach we bring to their business.Ã¢â‚¬Â
Zonemedia is a leading international broadcaster and distributor of thematic television channels, reaching more than 300 million homes worldwide. With hard-hitting documentaries, real life drama, lifestyle television and cutting edge movies, its channels offer something for everyone. Since its creation more than 15 years ago, it has built a dynamic and innovative business primed to respond to gaps in the media market with the flexibility to react locally. Zonemedia brings the bigger picture into forward thinking focus. With a growing portfolio of nine channels, Zonemedia offers audiences a captivating choice of televisionÃ¢â‚¬â„¢s most popular genres. Broadcast in more than
126 countries and 24 languages, the appeal of its global brands crosses national and cultural boundaries.
Zone Reality is dedicated to explosive, unpredictable and extraordinary real-life programming.The channel provides a unique insight into peopleÃ¢â‚¬â„¢s lives through a winning combination of dramatic quality documentaries and long running series. It launched in 1999 and is now available in more than 125 territories. Entertaining viewers 24 hours a day, seven days a week, Zone Reality broadcasts in 21 languages across Europe, the Middle East, Africa, Latin America, India, China, Asia and the United Kingdom. The growing public appetite for reality programming led to the launch of a sister channel, Zone Reality Extra, in 2006. Zone Reality airs in India twenty four hours a day, seven days a week and is available on cable on the Zee – Turner bouquet and on DTH through DishTV.
Established in 1988, Good Relations (I) Pvt. Ltd., was the first independent public relations consultancy in the country to offer its expertise to national and trans-national corporations. Over the years, Good Relations has played a strategic role in shaping the reputation of its Clients. GRI has a well established network across India with offices in New Delhi, Mumbai, Bangalore,Chennai, Hyderabad, Kolkata and Pune. GRI manages the PR mandate for Morgan Stanley Dean Witter, Virgin Atlantic, Henkel India, Crossword Bookstores, Cartier, Zoom TV, Praxair, Aditi Technologies, Helios & Matheson, Manpower India, ZenithOptimedia, amongst others.