Harry Potter collaborates with brands in an initiative called Harry Potter 360

MUMBAI: Harry Potter will collaborate with brands like Weekender, Milestone Interactive and Big Home videos in an initiative which is called Harry Potter 360.

This tie up marks the introduction of Harry Potter’s collection of merchandise by Weekender, Harry Potter video game titles that are distributed by Milestone Interactive and home video by Big Home Videos.

All of these will be available at set kiosks in Big cinemas and PVR cinemas across the country. Director Marketing George John said, “Harry Potter has enchanted Indian audiences for years. This time they will be able to join the final battle in cinemas, bring home the magic on DVD and Blu-ray, catch the magic on-air on Pogo, immerse themselves in the innovative and inventive games as well as buy merchandise that capture the spirit of the film. We are offering the fans a full 360 degree experience of Harry Potter.”

“The Harry Potter PC and console games have always been immensely popular with young audiences in India. The games allow fans to extend their movie experience from the cinemas into their living rooms. This year, we expect to see a very enthusiastic response once again from Harry Potter fans,” said Milestone Interactive manager – Product Marketing & Regional Category Management Ankit Chandna.

“We are happy to work with Warner Bros. on the theatrical release of Harry Potter and The Deathly Hallows. Viewers who want to catch up with the earlier films in this magical franchise, before bracing for the penultimate film-treat in theatres, can pick up Harry Potter Years 1-6, available on Blu-ray, DVD & VCD, at any neighborhood store. Let the magic begin!” Reliance BIG Home Video COO Sweta Agnihotri.

Weekender COO Kanika Vohra said, "Weekender is all about trendy fashion for the kids of today. We are excited to extend the Harry Potter experience via a collection of cool tees and sweatshirts that draws its inspiration from Harry Potter and the Deathly Hallows Part I. We are looking forward to clothing young kids in their favorite movie!!"