MUMBAI: Hrithik Roshan endorses 92.7 BIG FM’s show BIG 30 Countdown. The television commercial(TVC) sees Bollywood and Radio, coming together for the first time ever to promote the station and the movie, in a truly unique way.
The TVC brings together the soon to be released blockbuster film Kites and FM Station 92.7 BIG FM, and will hit television screens on 5 May, 2010. The commercial centers around the BIG 30 Countdown, BIG FM’s daily national evening drive show, which air’s across 36 stations in the network. The show, BIG 30 Countdown features latest music and Bollywood gossip, the biggest stars, the biggest music hits and the latest blockbusters making it ideal to associate with Kites, featuring Roshan and Barbara Mori.
Rediffusion DY&R, have created the TVC, using Roshan the way he is in real life – a busy, hardworking superstar.
A BIG Pictures and Filmkraft film, the TVC has been directed by Prasad Hegde.
92.7 BIG FM sr. vice president, Marketing Anand Chakravarthy said, "FM and Bollywood have a symbiotic relationship, growing off each other. A lot has been done in the past between the two, but it has all largely remained on radio only. We found the synergy between Kites and our BIG 30 Countdown show worked excellently and therefore decided to create a television campaign vs. just staying on radio. The BIG 30 Countdown, with an unbeatable mix of the latest music and Bollywood gossip is the show where we promote Kite’s and its music. Hrithik was fantastic and has, as always, done a great job. This partnership sets a new benchmark in the relationship between radio and Bollywood and you can always expect BIG FM to create more. "