Mumbai: Hrithik Roshan has come on board as the goodwill ambassador for NDTV Imagine’s new show Junoon Kuchh Kar Dikhaane Ka. The new musical show celebrates cultural and artistic diversity. Roshan will lend his support to the participants of the Sufi, Folk and Filmy genres on the show. Junoon Kuchh Kar Dikhaane Ka will begin airing from 6 June at 8:30 pm.
NDTV Imagine EVP content Shailja Kejriwal said, "We are very excited as this is the first time that a channel has associated with a celebrity at this level. Hrithik’s role is very unique – he is not a host, judge or performer. He is here to lend his support to the participants. What makes this association special is that we truly believe that he embodies the spirit of Junoon and epitomizes the passion which is present in all the talented artists that are part of the show! He symbolizes the personality of the show brilliantly!"
Roshan added, "I am very pleased to be associated with NDTV Imagine and Junoon! I can identify with the participants and their desire to achieve success with their god-given talent. I relate to their positive and exuberant spirit because I believe that I have a similar Junoon – be it my work or my personal life."
Producer of the show Gajendrra Siingh said, "It is very encouraging for us to get the support of such a big star at the very beginning of the show. Hrithik’s passion, talent, spirit and commitment are great motivators and we are all delighted and honoured with his support for participants of the show."
Junoon Kuchh Kar Dikhaane Ka will have three teams with six contestants each. The teams will be mentored by an eminent personality from the music industry, namely, Ustad Rahat Fateh Ali Khan for the Sufi Team, Ila Arun for the Folk Team and Anand Raj Anand for the Filmy Team.
The show will be aired every Friday and Saturday at 8:30 pm.