MUMBAI: Hindustan Unilever (HUL) has roped in Bollywood actress Katrina Kaif as the new brand ambassador for Lux’s new variant Lux Purple Lotus & Cream.
HUL vice president – home care and skin cleansing Sudhanshu Vats said, "Lux, over the years, has always been known for introducing exciting innovative variants for its consumers and here’s another such variant which is sure to appeal to consumers with its unique purple colour and sensuous aroma. We are very pleased to have Katrina Kaif on board, to endorse our new Lux Purple Lotus and Cream variant."
HUL has also launched a new television campaign featuring Kaif. The music score for the campaign has been composed by Shankar-Ehsaan-Loy.
Kaif said, "I feel honored to be chosen by Lux as the face of such an iconic brand. It is with great pride that I join the legendary Lux beauty brigade, and only hope that my association with the brand grows stronger in the years to come."
It may be recalled that earlier Kaif was the brand ambassador of Anchor Health and Beauty Care’s soap brand – Dyna.