Mumbai: Hungama Mobile and TSeries have made available on purchase, the music of the Shahrukh Khan starrer Don on the iTunes Music Store ( www.itunes.com).
This is for the first time in the history of the Indian film industry that a movie soundtrack has been made available online the same day as the official launch of its music, and prior to the public availability of the CD.
The music of the film was released last week at the Inorbit mall in Mumbai and was attended by Shahrukh Khan, Ishaa Koppikar, Om Puri and Farhan Akhtar.”This provides a great opportunity for Bollywood, as the worldwide popularity of iTunes means we can reach out to the growing Bollywood fan base online, wherever they are. We’re proud to have achieved a milestone by making the Don music available on iTunes,” said Hungama Mobile managing director and CEO Neeraj Roy.
“We are continually working to forge strategic relationships with key digital entertainment players, such as iTunes, to extend Hungama Mobile’s presence in online entertainment globally. We remain fully committed to ensuring our partners can fully leverage their content to develop new revenue streams and maximize existing ones,” added Hungama Mobile chief operating officer Saleem Mobhani.
T-Series chairman and managing director Bhushan Kumar said, “It’s another step forward in our endeavor to reach the global consumer and offer them the best of Bollywood through our digital initiative which is the first from the Indian music industry. We are really excited to be working with Hungama Mobile to deliver exiting and original entertainment content and are working diligently to establish a more comprehensive distribution network in the mobile & digital space.”
“We are excited to be working with Hungama Mobile to release the music of Don for the first time on the digital platform via the iTunes Music Store along with the audio release. We are looking forward to increasing the fan following of Hindi films by reaching out to a main stream audience through iTunes and welcoming the new era of digital consumption of content,” said Excel Entertainment producer Ritesh Sidhwani.
The Don soundtrack will be featured on the World Page on iTunes.