MUMBAI: The home video rights of the recently released Bheja Fry have been acquired by Eagle. Prior to the theatrical release of the film these rights were being negotiated by various home video players in the range of Rs 1- 2 million (Rs 10-20 lakhs). The asking price then was Rs 2 million but the home video players thought the price was far fetched.
Sources inform that the rights have been sold for a whooping amount of Rs 12.5 million (Rs 1.25 crore) to Eagle Video. When contacted Sunil Doshi, producer of the Bheja Fry he said , “The home video rights of Bheja Fry have been acquired by Eagle in that price range but I can’t disclose any further details.”
The rights have been bought for India as well as overseas home video. The DVD and VCD are likely to be released by 20 May. Eagle Home Entertainment head of marketing Sumit Saneja was also not keen on disclosing the acquisition price.
What’s more, it is also said that Doshi has sold the satellite rights of the film to Star India for a Rs 10 million. Doshi neither confirms nor denies these rates but confirms the deal with Star.
Small on budget, big on content films like Bheja Fry have become a case in point reinforcing the fact that content is still king!