Mumbai: Sony BMG has partnered with ibibo.com to launch an application for the movie Raaz – The Mystery Continues (RTMC). The movie will hit theatres worldwide on 23 January, 2009.
The RTMC application on ibibo offers for the first time in India an opportunity for the audiences to Karaoke to the tracks of the movie and that too sing straight from their mobiles.
The application also treats users to the latest music of RTMC and the haunting rifs of smash hit Maahi- the lead track, along with four other super hits. Users can register and sample exclusive RTMC videos, trailers, befriend the cast and crew, send exclusive RTMC eCards and eGifts to their ibibo friends.
Besides singing to RTMC tracks and joining the fan club, budding film makers and directors are invited to upload two to three minute videos, shot on a handy cam, mobile camera or a digicams, based on a supernatural or freaky theme and get a chance to spend a day with RTMC director Mohit Suri and get to learn the art of film making.
ibibo.com CEO Ashish Kashyap said, "The Raaz- The Mystery Continues application on ibibo.com reiterates our core value proposition to recognize talent and enable users to self express and engage with latest Bollywood content. This is a perfect example of a Bollywood movie promotion leveraging the power of social media on ibibo.com. We are extremely excited to work with Sony BMG and innovate around music and Bollywood content."
Adds Sony BMG India managing director Shridhar Subramaniam, "We have always looked at going beyond the usual both with regards to the kind of projects we associate with as well as how we promote them. Moreover, a film like Raaz – The Mystery Continues demands innovative promotional platforms, which ibibo.com offers and does full justice to. The internet is the most effective medium for a film like this as it targets the youth directly. I’m sure this association will create a great buzz for music and the film among the Bollywood buffs."