MUMBAI:IBN 7 has joined hands with the International Indian Film Academy (IIFA) to present the IIFA Coolathon. The initiative is aimed at educating people by highlighting the issue of climate change. In an attempt to garner support and create awareness on this serious issue, IBN 7 has lined up a two-part series on Friday, July 27 at and Sunday, July 29 at .
The show will feature interviews with numerous international bigwigs like Amitabh Bachchan, Aishwarya Rai, Abhishek Bachchan, Karan Johar, Boman Irani, Salman Khan, Saif Ali Khan, Bobby Deol, Kabir Bedi, Govinda, Sienna Miller, Tony Blair and others. These celebrities will candidly share their views about climate change and the ways in which they can contribute in raising more awareness.
The Celebrity Cricket Match at the Headingly stadium will witness participation from Cricket legends and movie stars alike. The celebrities to participate in the match are – Saif Ali Khan, Zayed Khan, Fardeen Khan, Aftab Shivdasani, Ritesh Deshmukh, Sohail Khan and Arbaaz Khan along with cricket greats like Kapil Dev, Azharuddin and Ajay Jadeja.
Sharing his views supporting the initiative, Ashutosh, Managing Editor, IBN 7 said, Ã¢â‚¬Å“Global Warming and other environmental issues can no longer be ignored and put on the backburner. We are proud to partner IIFA in their initiative in spreading the message and educating people about the ever-increasing threat of Global warming. We are confident that together we will be able to make a difference.Ã¢â‚¬Â