id8labs to market

Mumbai: International Indian Film Academy (IIFA)-pioneered by Wizcraft International Entertainment has tied-up with id8labs to create and market

Wizcraft International director Sabbas Joseph said, "IIFA in the last few years has propelled Indian cinema to glorious pinnacles beyond Indian shores. It was only appropriate that we create to reach out to global audiences who want to be a part of IIFA. We are happy to work with id8labs who, with their expertise of understanding Indian and global audiences and strong relationships with leading Indian advertisers, can take our online initiatives to a new dimension."

Announcing this, id8labs managing director Amit Tripathi said, "Keeping in with the stature of IIFA, we have worked endless hours to create a conceptually and creatively strong cutting-edge global infotainment portal that empowers Indian cinema enthusiasts to speak their mind, vote, interact and be an ardent part of the IIFA Buzz movement."

The portal has been divided into well-defined sections with a definite purpose. With IIFA 2008 to be held in Bangkok, there is a section called "IIFA Weekend Bangkok" which gives users a glimpse of the fun and fiesta in store for them in Bangkok.

The Vote section empowers the viewer to exercise his democratic right to vote for Idea IIFA Awards 2008.