Ice Age 2 DVD opens well in India

MUMBAI: Ice Age – 2 has created a record of sorts at the DVD box office for Twentieth Century Fox. The title has recorded the biggest opening in India for the company.


 


Twentieth Century Fox vice president, international licensees Richard Crook says, “The success has sharpened our focus on India’s growing home entertainment market. Excel Home Videos (our licensee in India), has delivered a fantastic job by successfully targeting the festive holidays.”


 


The success has been attributed to the marketing campaign aimed at cashing in on the festive season and the established franchise of the Ice Age brand.


 


Excel Home Videos managing director M.N. Kapasi adds, “With Diwali and Eid becoming more of an indoor affair, as it provides an opportunity to reconnect with the family, the growing hardware penetration has boosted the growth in the home entertainment segment. Timely release with adequate on ground promotions have helped us achieve the milestone.”


 


The achievement has renewed Fox’s focus and commitment in India’s home entertainment segment.

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