MUMBAI: Lycra MTV Style Awards 2006 has tied-up with Sajid Nadaiwalla’s upcoming film Jaan-E-Mann starring Salman Khan, Akshay Kumar and Preity Zinta. The trio will walk the ramp at this year’s MTV Style Awards as a special promotion for Jaan-E-Mann on 14 October in Mumbai.
Jaan-E-Mann producer Sajid Nadiadwala said, “Jaan-E-Mann is my most grand production to date and there could not have been a more befitting platform than the Lycra MTV Style Awards for the first-ever live showcase of my film. Not only does the Lycra MTV Style Awards constitute the most stylish icons of the country from across films, fashion, etc., it also offers Jaan-E-Mann an opportunity to reach out to the young audience in a very stylized and grand manner.”
The showcase by the Jaan-E-Mann stars will add to the event that will feature designers like Neeta Lulla, Ritu Kumar, JJ Valaya, and Rohit Gandhi-Rahul Khanna and Suneet Verma presenting their lines in keeping with the theme for the year – ‘Celebrating Style’.
The Lycra MTV Style Awards will be hosted by Karan Johar.