MUMBAI: Just when the film industry is going gaga over the release of Jaan-e-mann and Don for the festive season, there is yet another reason for celebration. Vidhu Vinod Chopra’s Lage Raho Munnabhai, which released on 1 September will complete 50 days of theatrical screening on 20 October.
The movie is still running strong in multiplexes and theatres all over India and overseas as well. “All prints given out in Mumbai are still occupied,” informs Vinod Chopra Films head marketing Thomas T George.
Vidhu Vinod Chopra was not available for a comment as he is out of the country.
With star studded Jaan-e-mann and Don releasing for the festive season, one would expect Lage Raho Munnabhai to receive a setback. But that’s not the case. “The multiplexes are still running four to five shows of Lage Raho Munnabhai and two to three of them are slotted for prime time. So Lage Raho Munnabhai hasn’t been overlooked by anybody. Infact 90- 95 per cent of the prints that were distributed all over India are still occupied,” George informs.
Chopra hasn’t sold the home video rights of the film prior to the release of the film, unlike most producers. What’s more? Even 50 days after the release, he hasn’t sold the rights. “There are many bidders, but we have not frozen on any offer. Besides the film is still doing good business in theatres,” George adds.
Rajkumar Hirani and his team of writers have begun work on Munnabhai goes to USA. Speaking about the same George says, “The script work has begun however the team will take four-eight months to finalize everything. Hopefully this time the audience will not have to wait for three years to watch the next in the series.”