India key driver of Asian online game market

MUMBAI: Pearl Research estimates that the top-10 online game publishers in Asia generated more than $2.0 billion in revenues in 2006. This figure is expected to exceed $2.5 billion by 2008. What’s more, the growth in this sector will be driven by emerging markets such as India, China and Vietnam.


These findings are contained in Pearl Research’s 50-page “Online Game Publishers in Asia” study, analyzing online game publishers and operators across Asia.


Some of Pearl Research’s key findings are as follows:


* Ten online game publishers in Asia crossed the $100 million revenue mark in 2006. Pearl Research expects this to increase to 13 publishers by 2008, as the market for online games continues to expand across Asia.


* There are more than 400 million Internet users across Asia, representing an untapped market for content. India, China and Vietnam have a large youth population and have experienced a rapid rise in Internet and PC penetration, in addition to increasing urbanization.


Pearl Research’s “Online Game Publishers in Asia” study contains market share, financial analysis, key metrics, product discussion, and strategic outlook for 17 prominent online publishers. Companies covered in the report include CJ Internet, NCsoft, Neowiz, Netease, NHN, Perfect World, Shanda, Soft-World, Tencent and The9.