India: Love Aaj Kal nets Rs 550 mn in 10 days; Agyaat ho-hum

Love Aaj Kal

Love Aaj Kal
Love Aaj Kal
MUMBAI: Love Aaj Kal has so far done net collections of Rs 550 million (Rs 55 crore) at the Indian box office in 10 days. The movie did net business of approximately Rs 270 million (Rs 27 crore) in its opening weekend and another Rs 155 million (Rs 15.50 crore) in the week, taking its opening week collections to approximately Rs 425 million (Rs 42.50 crore) in India alone.
In its second weekend, the movie did a net business of Rs 125 million (Rs 12.50 crore). As was already reported by, the movie grossed over Rs 150 million (Rs 15 crore) in the overseas in its opening weekend.
Moreover, Love Aaj Kal has also managed to cross the Rs 175 million (Rs 17.50 crore) threshold from the six national multiplex chains and hence will receive the added incentive of 2.5 per cent extra revenue sharing terms.
Eros International senior vice president distribution – India Nandu Ahuja said, "We are ecstatic with the audience as well as critics’ reactions to Love Aaj Kal.  It was one of the most awaited films of the year and we are thrilled that our first venture with Illuminati Films have proven to be such a huge success. The superb run of the film in the first week has superseded all expectations and we are expecting the film to continue its excellent performance in the coming weeks as well. The Raksha Bandhan holiday greatly helped boost up admissions mid week."
The movie, which is directed by Imtiaz Ali and stars Saif Ali Khan and Deepika Padukone, has been doing well particularly in the North.
On the other hand, the recent releases like Agyaat and Teree Sang opened to an average reponse at the box office. In the PVR chain of theatres, Agyaat had an average occupancy of 27 per cent across India. On the other hand, Hollywood film Public Enemies garnered a better reponse in terms of occupancy (49 per cent) at PVR. While the number of shows for Agyaat over the weekend across PVR was 377, Public Enemies had a total of 129 shows. Teenage pregnancy movie Teree Sang, which has been directed by Satish Kaushik saw occupancy levels of 30 per cent across the PVR chain over the weekend.