The festival will take place at Clermont-Ferrand. The event highlights the quality of the works and artists through exhibitions, lectures, screenings, performances, debates and meetings. Established and new artists get to meet in a stimulating venue of multimedia presentations, cinema and video film screenings, performances, web art, live video and music performances etc. Videoformes is now engaged in the development of Digital Video Archives, one of the most important video and electronic art collections that have been put together in over twenty years. The upcoming festival would begin from 16 March, 2011.

Produced by Nikhil Sablania and executive producer Sudhir Raut, Sumthing Like Luv has been made for their company Cowdung Films.

Sablania says, "From the very beginning we wanted to make a good short film. Audiences from Europe and other Westerns countries appreciate the short film a lot. With films like ours, Sumthing Like Luv, Indian audience would experience some of the more sophisticated creative work by film artists. This film would not have been possible without the support of many friends and relatives so we would like to thank everyone who helped us in making this movie, which is now a success."