MUMBAI: The Indian Film Company and Studio 18 have tied up with Zentity s.r.o., the makers of iPhone game Touch Carrom, to promote their upcoming release, Striker.
Touch Carrom brings the Indian carrom board game to the iPhone and iPod Touch. Touch-based game controls give the players very realistic game play.
Striker top lines Siddharth, a young carrom champ who is forced to give up the game to pursue other ambitions abroad. Destiny and circumstances bring him back to the game to earn money.
Studio 18 senior vice president international business Hemant Bhardwaj said, "Looking for innovative and high impact ideas to create interest around over movies, TouchCarom perfectly fit the bill for Striker."
Zentity has released a special Striker Edition of Touch Carrom, which is a special free update to Touch Carrom available world-wide through Apple’s App Store in iTunes, iPhone or iPod Touch.
Zentity s.r.o founder Abhishek Balaria added, "This is an exciting partnership, which helps us to bring a world class gaming experience to traditional Indian games. This is the first integrated movie and gaming experience and we believe that it will be an important trend. Studio 18 is truly an innovative partner to work with."
Striker is directed by Chandan Arora and will release on 5 February, 2010.