From 10 to 15 October 2010, fifteen companies from the media and entertainment sector in India had visited the Netherlands as a part of a trade mission. This was the first time that a delegation from this sector in India had made a collective visit to the Netherlands. Amongst the visitors were Rahul Dholakia, Prabhakar Shukla, Nileish Malhotra, Dr. Sharon Thomas and Prakash Sharma. In addition to these filmmakers, TV commercial and production companies such as Oasis Television and Purple Aquarium Studios will be participating in the trade mission.
The delegation was welcomed on the 11 October by NL EVD International director Marije Hulshof. The program included visits to Amsterdam, Rotterdam, The Hague and the south Limburg area.
Shukla said, “I have attended a number of trade delegation but my recent visit to Netherlands as part of Dutch Media and Entertainment Program India had definitely been very fruitful. I shot two testimonials in Holland on 15 October – one was for Nurament pain killer ointment and other for Pioneer sun screen cream. I am also planning to shoot a film there. Let’s see how things work out.”