Inox Leisure forays into film production; readies first movie

Inox Motion Pictures

Inox Motion Pictures
Inox Motion Pictures
MUMBAI: National mutliplex chain Inox Leisure has forayed into film production and is ready with its debut venture titled Morning Walk.

Made under the banner of Inox Motion Pictures, Morning Walk stars Anupam Kher and Sharmila Tagore along with Rajit Kapoor, Divya Dutta, Shayan Munshi and Nargis and is directed by Arup Dutta. The movie is slated to release on 26 June.

Inox Motion Pictures director Alok Tandon said, "Morning Walk marks our foray into production and we have ensured that the film appeals to family audiences. Inox Motion Pictures was started with the endeavour to make films that offer quality entertainment to all. Inox has established itself as a strong player in the exhibition industry in a short span of time, we are confident of replicating the same success in production too."

The music of the film is by Jeet Gannguli and the songs have been sung by Ustad Rashid Khan, Shaan and Shreya Ghoshal.

Inox also has a presence in the distribution space and has released films like Fashion, Race, Jab We Met, Heyy Babyy, Om Shanti Om, Namastey London, Rang De Basanti, Garam Masala in select territories.

It may be recalled that while multiplex chain PVR Cinemas is already involved in film production under its banner PVR Pictures; other chains like Fame India and Cinemax had also announced plans to venture into production last year. Looks like multiplex chains are now eyeing a holistic presence in the film industry.