MUMBAI: Morning Walk, the first film under the banner of Inox Motion Pictures, is all set for release.
As was reported earlier by Businessofcinema.com, national multiplex chain Inox Leisure forayed into film production with Morning Walk. The movie, which was earlier slated to release on 26 June, will now be releasing on 10 July along with Studio 18’s Shortcut – The Con Is On.
Speaking to Businessofcinema.com Inox Leisure vice president marketing Harshvardhan Gangurde said, "We are very happy that the film is releasing soon and we plan to make more films soon under this banner."
According to Gangurde Morning Walk has been made in a budget of approximately Rs 70 – 75 million (Rs 7 – 7.5 crores) and will be released in about 250 + screens including both physical and digital prints.
As far as the marketing is concerned Gangurde says, "We have an advantage since we have our own screens so we are planning a lot of promotional activities in our screens besides that we have tied up with coke. We will be giving free music cds of our film with a pop-corn and coke combo purchase. Then we have the usual tie ups with radios, and the channels."
The film stars Anupam Kher and Sharmila Tagore along with Rajit Kapoor, Divya Dutta, Shayan Munshi and Nargis and is directed by Arup Dutta.