MUMBAI: Interactive Television has acquired the on-screen media rights for 11 Fun Cinemas multiplexes.
As per the ad pact, all advertising deals in any of the eleven Fun Cinemas screens will be routed though Interactive Television. The screens include Fun Cinemas screens in the NCR region, Panipat,
Interactiveâ€™s vast experience in the in-cinema advertising industry and its teamâ€™s efficiency and expertise are factors that went in its favor.
Interactive Television CEO Ajay Mehta says, â€œWe are extremely thrilled to have a reputed brand like Fun Cinemas on board amongst our already existing stream of established multiplex chains. With this partnership we hope to cater to our clients needs better and make their brand reach more effectively to up market audiences across the country.â€
Fun Cinemas vice president marketing Anand Vishal adds, “With Interactive coming in as our onscreen partner our multiplex chain stands to have 50 per cent market reach of top corporates in
For Interactive Television, a partnership with Fun Cinemas is the next step forward as the growth in the demand for in-cinema advertising is tremendous. Multiplexes have now started screening movies which appeal to platform as well as niche audiences which gives advertisers the option of selective screening. The growth of multiplexes is another factor which has contributed to the increase in the in-cinema advertising trend.