Mumbai: Asia Satellite Telecommunications Company Limited (AsiaSat) announced that INX Media signed a contract for the distribution of INX’s two satellite television channels 9X and 9XM across the Asia-Pacific on an AsiaSat 3S technology platform operated by AsiaSat in Hong Kong.
Under the contract, AsiaSat provides a one-stop solution to INX that includes C-band capacity on AsiaSat 3S, the full transponder MCPC (Multiple Channels per Carrier) technology platform and uplink services from AsiaSat’s Tai Po Earth Station.
9X and 9XM are INX’s flagship television channels, and have achieved tremendous market success shortly after their launches in India in November and October of last year. 9XM is now India’s No. 1 Hindi music entertainment channel, targeting primarily the youth audience, whereas 9X became the No. 3 Hindi General Entertainment Channel in India within six months of its launch, and is amongst the most popular GECs in the country.
Through AsiaSat 3S’s powerful technology platform and its extensive C-band footprint, both channels are distributed to a large number of pay TV platforms that serve millions of Indian viewers working and living abroad in many Asian and Middle Eastern countries.
"AsiaSat not only has the most popular broadcast platform that helps us access all Asia-Pacific DTH, cable and pay TV operators, but also offers us a seamless turnaround and transmission solution distributing our popular programming to millions of television viewers across the region in a cost effective manner," said INX Media Private Limited Distribution group director Arun Mohan.
"Following the triumphant launch of 9X and 9XM in India, we look forward to extending our successful services to other parts of the region via the powerful AsiaSat 3S and taking compelling local content to Indian audience all over the world," he further added.
"INX is one of the fastest growing television networks in India and has enjoyed tremendous success shortly after launch by providing world-class and quality content to their targeted viewers. Once again AsiaSat’s unsurpassed viewership access across the Asia-Pacific and our capability in providing quality one-stop broadcast solution enable us to meet INX’s aggressive distribution plan in the region," said AsiaSat chief executive officer Peter Jackson.
"We are also pleased that AsiaSat’s client portfolio in India has expanded considerably across our satellite fleet this year. This reaffirms our leading position in the satellite broadcasting industry in India," Jackson added.
