Jodhaa Akbar: Rs 50 million loss due to no show

MUMBAI: Jodhaa Akbar producers and distributors United Motion Pictures (UMP) and multiplexes reached a consensus late Friday night over revenue share terms. The terms have been settled at 50, 41 for Bombay territory and 45, 37½ for Gujarat state.


The terms for other cities in India have been settled for 50, 45.


The movie will commence screening from Saturday onwards with an average of 10 – 15 shows across various multiplexes.


Due to no opening on Friday across 126 properties in India, the movie is said to have suffered a loss of approximately Rs 50 million (Rs 5 crores) gross. Thus, the producers and multiplexes have incurred a loss of Rs 25 million (Rs 2.5 crores) each.


Until yesterday UMP was asking for 42½ per cent share for second week Mumbai city. Today, the terms agreed upon were 41 per cent. An industry expert say, “Considering the movie is a Hrithik – Aishwarya starrer, its second week business would be in approximately Rs 50 million (Rs 5 crores) in Mumbai city, out of which multiplexes would have contributed Rs 30 million (Rs 3 crores). So this 1½ per cent would amount to not more than Rs 4.5 lakhs. The companies were actually fighting for Rs 4.5 lakhs? UTV and multiplexes have landed up losing much more than that in the bargain.”


Due to this uncertainty on Friday, the programming and bookings of other movies also went haywire at multiplexes. Neither were show timings confirmed for most movies, nor were audiences given tickets in advance bookings.


On the other hand, the only multiplex that was playing the movie was PVR Cinemas. The multiplex grossed collections of approximately Rs 10 million (Rs 1 crore) on Friday. Additionally, on Thursday too PVR held paid previews of the show and collected Rs 25 lakhs for the same.

Related story:
Revenue share imbroglio: Jodhaa Akbar no show

Comments

comments