MUMBAI: Katrina Kaif launched Kodak’s new Kodak M-series, which consists of four models catering to the tech-savvy and stylish consumer.
Kaif is associated with the brand for two and a half years. However, she is not the brand ambassador of Kodak.
When queried about this, Kodak MD and country business manager Ravi Karamachetti explained, “Katina and Kodak are working together as partners and they have no plans to change this partnership.”
Also present at the event was the Kodak Asia Pacific managing director consumer business, Warren A Winewski. When queried about the future plans of the company to launch handsets for mobile phones, Winewski said that the work in this direction is in progress and Kodak may very soon venture in this field as well.
Apart from the unveiling, Jhalak Dikhla Ja fame choreographer Toby and his dance troop performed at the event.