MUMBAI: Kinetic Motor Company has tied up with Mukta ArtsÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ movie Apna Sapna Money Money, which releases on 10 November, 2006.
Through this film, which is directed by Sangeeth Sivan, Kinetic will promote its latest offering ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ the Kinetic Italiano Blaze, which was launched recently. Apna Sapna Money Money stars Suniel Shetty, Ritesh Deshmukh, Jackie Shroff, Shreyas Talpade, Rajpal Yadav, Chunky Pandey, Anupam Kher, Celina Jaitley, Koena Mitra and Riya Sen.
This initiative will enable bike enthusiast across Mumbai, Pune, Goa, Hyderabad, Trivandrum, Surat, Delhi and Bangalore to test ride the Kinetic Italiano Blaze and participate in a slogan contest and win a chance to meet the female star cast of the film namely ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ Koena Mitra, Celina Jaitley and Riya Sen.
Kinetic Motor Company managing director Sulajja Firodia Motwani said, ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œIndia is synonymous with Bollywood and it gives me tremendous pride to associate Kinetic Italiano Blaze with Mukta Arts. Blaze is a product desired by young men looking for a two wheeler with power and adrenaline. The combination of Bollywood and the Blaze will result in a unique opportunity giving our male consumers a chance to meet the starlets of Bollywood in person.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œJust like Mukta Arts has been entertaining viewers in Indian cinema over the years, Kinetic has been thrilling riders on Indian roads. The Kinetic Italiano Blaze is the most powerful motor scooter in India and the fact that Blaze has been exported to Japan stands testament to its immense popularity and international appeal,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â she added.
Kinetic will promote the film in print, online and the electronic media through a specially designed and created TVC along with over 10,000 test rides across the country, through its association, which has been conceptualized by P9 Integrated.